Pele Loriano is the founder of Schneeblind Publishing. His team are heavily involved in music for TV, doing the musical direction for hit shows like 'The Voice' & '100% Schweizer Musik'. They also compose music for TV commericals & have a starstellar list of clients including Jeep, Ikea, Evian & Unicef. More recently Pele has personally A&R'd and hosted the songwriting camps that select the Swiss Eurovision entry.